03 · Service line

Strategy & Research

Market studies, user research and technical discovery that turn an idea or a mandate into a scoped, defensible plan, before a line of code is written.

A researcher taking notes on a tablet while a participant demonstrates an app on a phone

What's included

Know the market and the user before you commit a roadmap.

03.1

Market studies & competitive analysis

Size the opportunity and see where competitors fall short.

We map the market, the alternatives your users already rely on, and the gaps a new or improved app can own, so investment decisions rest on evidence rather than instinct.

Deliverables

  • Market and segment sizing
  • Competitive feature and experience teardown
  • Positioning and opportunity brief

03.2

User research & interviews

Hear directly from the people who will use the app.

Interviews, contextual studies and field observation with patients, clinicians, frontline staff or consumers, synthesized into needs, journeys and priorities your teams can act on.

Deliverables

  • Research plan and recruiting
  • Journey maps and personas
  • Prioritized insight report

03.3

Product strategy & roadmaps

Decide what to build first, and why.

We connect business goals, user needs and technical constraints into a phased roadmap with clear success measures for every release.

Deliverables

  • Product vision and goals
  • Phased release roadmap
  • Success metrics and analytics plan

03.4

Technical feasibility & discovery

Prove the architecture before you fund the build.

Architecture options, integration analysis, risk spikes and estimates, so leadership can approve a budget with confidence in what it buys.

Deliverables

  • Architecture options and recommendation
  • Integration and risk assessment
  • Phased estimate and team plan

How we run it

A clear process, every engagement.

  1. 01

    Frame

    Align stakeholders on goals, constraints and the decisions the work must inform.

  2. 02

    Investigate

    Run market analysis, user research and technical spikes in parallel.

  3. 03

    Synthesize

    Turn findings into opportunities, priorities and an architecture direction.

  4. 04

    Plan

    Deliver a roadmap, estimate and team plan ready for approval.

Standards & frameworks

Research ethics & consentGDPR-compliant participant dataWCAG 2.2 inclusive recruiting
How we approach compliance

Available standalone

Commission a market study, a research program or a discovery sprint on its own, with no build commitment.

Scope it with us

20 years of mobile engineering

Tell us what you are building.

Share the platforms, compliance needs and budget. Programs over $50k go straight to an engineering lead.

  1. 01

    We read every requestAn engineering lead reviews your brief, not a sales queue.

  2. 02

    Programs of $50k or more go to an engineering leadNot a sales queue: a lead reviews the brief and contacts you to set a time.

  3. 03

    You get a planArchitecture options, team shape and a phased estimate.