08 · Service line

Launch & Operate

Release management, app store optimization, analytics, monitoring and maintenance that keep your app healthy and growing long after launch.

An operations team watching release dashboards in a glass-walled room

What's included

Ship it, grow it and keep it current with every OS release.

08.1

App Store & Google Play release management

Predictable releases and smooth reviews.

Store listings, review submissions, phased rollouts, enterprise distribution and MDM deployment, managed so releases land when the business needs them.

Deliverables

  • Release calendar and checklists
  • Store submission and review management
  • Phased rollout and enterprise distribution

08.2

App store optimization & analytics

Be found, then learn what users do.

Store presence optimization, product analytics and experimentation, reported against the goals agreed in strategy.

Deliverables

  • Store listing optimization
  • Analytics instrumentation
  • Experiment design and reporting

08.3

Maintenance & OS-update support

Ready for every major OS release.

Dependency and security updates and early compatibility testing against beta OS releases, under a managed support agreement.

Deliverables

  • Dependency and security updates
  • OS-update readiness testing
  • Service levels and support reporting

08.4

Monitoring & incident response

Problems found and fixed before users report them.

Crash, performance and uptime monitoring with alerting, on-call engineers and root-cause reviews, under defined service levels.

Deliverables

  • Monitoring dashboards and alerting
  • On-call response and escalation
  • Root-cause reviews and fixes

How we run it

A clear process, every engagement.

  1. 01

    Prepare

    Readiness checks, store assets and rollout plans.

  2. 02

    Release

    Phased rollouts with monitoring and rollback plans.

  3. 03

    Measure

    Analytics and health dashboards against agreed goals.

  4. 04

    Evolve

    Continuous improvement and readiness for every OS release.

Standards & frameworks

Defined service levelsMDM & enterprise distributionPrivacy-first analytics
How we approach compliance

Available standalone

Put an existing app under managed support, including apps we did not build.

Scope it with us

20 years of mobile engineering

Tell us what you are building.

Share the platforms, compliance needs and budget. Programs over $50k go straight to an engineering lead.

  1. 01

    We read every requestAn engineering lead reviews your brief, not a sales queue.

  2. 02

    Programs of $50k or more go to an engineering leadNot a sales queue: a lead reviews the brief and contacts you to set a time.

  3. 03

    You get a planArchitecture options, team shape and a phased estimate.